Tech Whiz Underground

Rosalie Marshall, vnunet.com, Friday 20 March 2009 at 16:15:00

Micro-blogging site most popular among 35 to 49 year olds, research reveals

Twitter
has become primarily a business tool used by people in their late twenties to
early fifties, according to
new
data from market research firm
Nielsen.

The micro-blogging site has grown by 1,382 per cent since last year, from
475,000 unique visitors in February 2008 to seven million in February 2009.

The Nielsen data shows that the majority of Twitter users are not teenagers
or college students, as on many other social networking sites, but are from
older generations.

Some 42 per cent of the site’s users in February this year were aged between
35 and 49, while 20 per cent were between 25 and 34.

Nielsen also found that 62 per cent of Twitter users visit the site while at
work, and 35 per cent from home.

The ability for users to access Twitter from a mobile phone is “a driving
factor in the social network’s success”, according to Nielsen. In January this
year, 735,000 unique visitors accessed the Twitter site through their mobile.

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